Identify & Engage Leads

No matter how many hundreds or thousands of dollars you spend with Google or other banner ad services, that investment cannot give you names of any one of those visitors to your website.

FirstWave's Adtracker™ service can.

With Adtracker™, once a visitor fills out any form on your site, the lead is identified and associated with the keyword or banner ad used. You'll know which keywords and ads work to drive leads and sales, not just traffic.

With that data, you can then adjust your ad campaigns to eliminate words and ads that do not work and enhance the ones that do. That can save you from spending thousands on words or ads that are not really bringing you sales.

Adtracker™ also scores leads based on web page viewing or any behavior. You'll be able to see every interaction each lead has with your company and score them accordingly. You'll be able to route the hottest leads directly to sales, and nurture the rest for future sales.

You can then use NewsWave™ e-newsletters to continuously engage the rest of your leads as well as existing customers and partners so you remain first in mind when they are ready to buy. With a full view of all interactions and scoring, Marketing knows when to send leads on to Sales.

Adtracker™ and NewsWave™ provide you a solid solution to move quality leads from generation to Sales to maximize your resources for better results.